The Brief:
Entrants are
requested to submit an innovative and creative concept for
“Marketing British Pig or Poultry food products to the UK consumer"
The key challenge for the sector is to proactively engage UK consumers in a way that
effectively drives both increased understanding and purchasing of British produce.
Entrants can select freely from pig meat, poultry meat or egg product groups
and may present a concept for an individual product, a number of products or a
complete product group.
This exciting new award is open to anyone under the age of 35, from those who currently
work within the sector, to undergraduates and professionals outside the industry.
“Marketing British Pig or Poultry food products to the UK consumer"
The key challenge for the sector is to proactively engage UK consumers in a way that
effectively drives both increased understanding and purchasing of British produce.
Entrants can select freely from pig meat, poultry meat or egg product groups
and may present a concept for an individual product, a number of products or a
complete product group.
This exciting new award is open to anyone under the age of 35, from those who currently
work within the sector, to undergraduates and professionals outside the industry.
The Prize:
£1,000 Cash
Finalists will
also receive an invitation to the ABN Industry Dinner on the first
evening of the Fair.
evening of the Fair.
The Timescale:
• Friday 9th April - closing date for entries
• Monday 19th April – notification of finalists
• Tuesday 11th May - finalists to attend a briefing session proir to the
ABN industry dinner
• Wednesday 12th May – finalists to present to an industry judging
panel at the British Pig and Poultry Fair 2010
• Selected finalists
then present a summary of their concept in a Pig and
Poultry Fair forum, facilitated by BBC Farming Correspondent Adam
Henson, to an industry audience followed by announcement of the winner
and presentation
To Enter:
Download and
complete the entry form here
The
ABN Innovation Award
at
The British Pig & Poultry Fair 2010
The British Pig & Poultry Fair 2010
This new award
is a unique opportunity for the next generation to demonstrate their
potential contribution to the UK’s pig and poultry supply chain.
potential contribution to the UK’s pig and poultry supply chain.
Under a
Marketing theme, entrants from both outside and inside the industry are
encouraged to present creative
and innovative ideas that will add value across the sector.
The prize of £1,000 cash will be decided and presented at the industry’s leading business event, The British Pig & Poultry Fair 2010.
Finalists will also receive an invitation to the ABN Industry Dinner on the first evening of the Fair.
The ABN partnership with The British Pig & Poultry Fair is about finding answers to the big industry issues and creating
positive change across the industry by adopting a ‘whole supply chain’ approach. This competition is one part of that process.
and innovative ideas that will add value across the sector.
The prize of £1,000 cash will be decided and presented at the industry’s leading business event, The British Pig & Poultry Fair 2010.
Finalists will also receive an invitation to the ABN Industry Dinner on the first evening of the Fair.
The ABN partnership with The British Pig & Poultry Fair is about finding answers to the big industry issues and creating
positive change across the industry by adopting a ‘whole supply chain’ approach. This competition is one part of that process.
Footnotes:
Leading
monogastric nutrition company ABN is partnering
The British
Pig & Poultry Fair 2010 to demonstrate its
commitment to
the industry and its ability to deliver
whole-chain
solutions as a progressive forward-thinking
and efficient
business.
The British
Pig and Poultry Fair is proudly presented by The
Royal
Agricultural Society of England and will take place
on Tuesday
11th and Wednesday 12th May 2010.
For further
information go to www.pigandpoultry.org.uk/abninnovationaward
or contact Kate Rider at kater@rase.org.uk or 02476 858298
or contact Kate Rider at kater@rase.org.uk or 02476 858298
Competition
Rules:
• The
competition is only open to
entrants
under 35 years of age on the
12th May
2010
• Staff of ABN
and RASE together with
associated
companies are excluded
from entry
• Only entries
accompanied by the
competition
entry form will be
accepted
• Entrants are
free to select a single
product, or
product group in their
concept
• The winner
will be chosen and announced
on Wednesday
12th May at the British Pig
and Poultry
Fair, Stoneleigh Park by an
industry panel
selected by ABN and RASE.
• Entrants of
this competition must be
available at
the British Pig and Poultry
Fair on
Tuesday11th and Wednesday
12th May at
Stoneleigh Park,
Warwickshire.
• The prize is
£1000 and no alternative
prize will
be offered
• The decision
of the judges will be final
• Entry into
the competition is taken as
acceptance
of the rules
Notes on
Judges
marking
scheme:
The
following aspects will be used for
assessment;
• The
effectiveness of the concept to
promote
British products
•
Presentation
• Creativity
and innovation of campaign
•
Implementation and measurement
of success