ABN is once again proud to be the major partner of the British Pig & Poultry Fair. The company will be dedicating its stand (stand 60, Hall 2) and forum presentation to helping producers stay ahead of the game.

Tying into the event’s focus on technology, ABN’s Head of Agri Data Services John McCurdy will join Ian Lowery, of Crowshall Veterinary Services, at a forum session to give expert insight into how to use measurement to improve performance.

The session (May 15 and 16, 1pm) will see the pair reveal how poultry business owners can maximise the value of data collection and use it to their competitive advantage. They will look at examples of good practice, where improved performance, increased profitability and an enhanced operation have all come as a result of collecting and using the right data.

Danny Johnson, Head of Commercial at ABN, said: “We strongly believe that innovation and collaboration are key to the future of our industry and we encourage everyone to attend.

“We always look forward to this important gathering, and value the unrivalled opportunity it presents to meet, forge new relationships and stay ahead. In addition to having our nutrition and raw material experts on hand, ABN has plenty more in-store for what we hope will be our most exciting year at the fair yet. We’ll also be announcing an exciting new launch centred on technology at the show, so watch this space.”  Find out more here.