Many people are already recording data for auditing purposes – but they can make far better use of it through benchmarking, to improve physical and financial performance, says Ian Lowery, a vet at Crowshall Veterinary Services. “There are practical ways in which data can be captured and used to improve key performance indicators.”

Technology and the Internet of Things have really developed in recent years, and there’s plenty that the poultry industry can learn from other sectors, adds John McCurdy, head of agri data services at ABN. “This is about making use of what’s already being measured in a practical way to make actionable changes on farm. If we can bring the financial aspects together with the performance data it will drive business efficiencies.”


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