Scrambling for YANA – A NFU poultry industry metal health fundraiser  

The 130-mile ‘Scrambling for YANA’ egg and spoon relay in memory of Patrick Joice will start in Norfolk and end at the Pig and Poultry Fair on 10 May. Find out how you can lend your support.

The NFU’s poultry team is leading the effort to raise money for rural mental health charity YANA (You Are Not Alone). The egg and spoon relay will cover over 130 miles, starting at Patrick’s family farm in Norfolk and ending at Stoneleigh Park in Warwickshire.

The event is taking place between 5-10 May in memory of Patrick Joice, a former NFU poultry board member and Poultry Industry Programme (PIP) chair. Patrick suffered from depression following the diagnosis of a rare cancer, which claimed his life in 2019.

Throughout his illness he was committed to increasing awareness around mental health as well as raising £53,000 for YANA, which provides mental health support in East Anglia and Worcestershire for farming communities.

Patrick’s family will launch the relay from their North Norfolk farm, starting on Thursday 5 May and the challenge will conclude at the Pig and Poultry Fair at Stoneleigh Park on the morning of Tuesday 10 May, egg and spoon in hand over 130 miles later.

The route will follow:

  • Friday 6 May – 33 miles South Raynham to Wisbech
  • Saturday 7 May – 31 miles Wisbech to Wansford (through Peterborough)
  • Sunday 8 May – 33 miles Wansford to Great Oxenden (near Market Harborough)
  • Monday 9 May – 30 miles Great Oxenden to Stareton (near Coventry)
  • Tuesday 10 May – 4 miles Stareton to Stoneleigh Park

The simplest way to show your support is to donate whatever you can through the ‘Scrambling for YANA’ Just Giving page.

Every penny counts and will go a long way to providing crucial mental health support in rural areas.

Volunteer to take part in the relay

Volunteers are welcome to run or walk a leg of the relay. If you would like to take part, please contact and include:

  • The distance you would like to cover – either one, three, five or 10 miles (or more if you can!)
  • Whether you wish to walk or run
  • The area you would prefer to take part in – see estimated route and timings above
  • The NFU poultry team will then get back to you with a proposed leg and will provide more information about how the event will work.

Show your support on social media

During the relay, we will be posting pictures and news of our progress on Twitter. You can follow our account at @ScramblingYANA. And make sure you use the #ScramblingForYANA hashtag in your own Twitter posts so that as many people as possible see what we’re doing and why.

NFU chief poultry adviser Aimee Mahony said: “Patrick sadly passed away in 2019 and we wanted to carry on his legacy, raising awareness about mental health in farming. The route for the relay will take us across approximately 130 miles – ambitious but suitably challenging, just as Patrick would have liked it.

“We are fulfilling sections of the journey with volunteers from across the poultry industry, many of whom knew Patrick or have benefited from the PIP, which Patrick was a big driving force behind. I would like to encourage as many people as possible to donate what they can to this worthy cause, take part in the relay itself or come along the route to support.”

NFU Poultry Board Chair and PIP Chair James Mottershead said: “This is a chance for the rural community to come together to raise awareness of mental wellbeing and champion those amazing charities such as YANA which provide vital support.

“It is also a chance for all those who knew Patrick to remember and celebrate the man he was and what he achieved during such a difficult part of his life.

“Patrick promoted the importance of talking about mental health. We must continue that open dialogue in honour of him and to help the many others who are dealing with mental illness every day.”