John Reed, Poultry sector lead
John is Agricultural Director for Avara Foods Limited, a joint venture between Faccenda Foods Limited and Cargill Meats Europe. In his early career he worked in Commercial Layer Management and was Regional Agricultural Manager for Eastwood/Imperial Group/Hillsdown Holdings. In 1991, John became Agricultural Director for Moorland Foods. He joined Sun Valley Foods/Cargill as Agricultural Director in 1998. His achievements include a Nuffield Farm Scholarship, Fellow of the Royal Agricultural Societies and Chairman of the BPC. John has been involved in many Industry and Government Committees. He co-founded the Red Tractor Assurance Poultry Board British Poultry Training and Poultry Health & Welfare Board.